{
 "title": "Bytown Benchmarks — North American brands advertising in Europe",
 "edition": "2026-08",
 "snapshot_date": "2026-08-16",
 "source": "bigquery-public-data.google_ads_transparency_center.creative_stats",
 "method": "Counts of distinct ad creatives from Google's EU ad-transparency disclosures, filtered to advertisers whose disclosed location is US or CA. \"active\" = shown in the last 90 days. impressions_lower_bound is the sum of Google's bucketed lower bounds and lags ~90 days.",
 "license": "CC BY 4.0 — free to reuse with attribution and a link",
 "cite_as": "Bytown Benchmarks, August 2026 — bytown.co/benchmarks/north-american-brands-in-europe",
 "summary": {
  "advertisers": "510483",
  "us_advertisers": "450421",
  "ca_advertisers": "60062",
  "creatives": "11953594",
  "active_creatives": "5619465",
  "active_advertisers": "286660",
  "earliest_first_shown": "2023-03-01",
  "latest_last_shown": "2026-08-16"
 },
 "advertisers": [
  {
   "advertiser_id": "AR04047997193192210433",
   "advertiser_name": "Hotels.com, L.P.",
   "location": "US",
   "active_creatives": "474430",
   "total_creatives": "650761",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "8792916000",
   "top_topic": "Travel & Tourism",
   "active_text": "473525",
   "active_image": "168",
   "active_video": "737",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR15908226811872411649",
   "advertiser_name": "Airbnb, Inc.",
   "location": "US",
   "active_creatives": "437438",
   "total_creatives": "693346",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "10899618000",
   "top_topic": "Travel & Tourism",
   "active_text": "435750",
   "active_image": "427",
   "active_video": "1261",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR16542440237058490369",
   "advertiser_name": "Hyper Global Technologies LLC",
   "location": "US",
   "active_creatives": "295709",
   "total_creatives": "407840",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "742102000",
   "top_topic": "Travel & Tourism",
   "active_text": "294931",
   "active_image": "236",
   "active_video": "542",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR12910272019299303425",
   "advertiser_name": "Expedia Inc",
   "location": "US",
   "active_creatives": "212970",
   "total_creatives": "264406",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "5577152000",
   "top_topic": "Travel & Tourism",
   "active_text": "212778",
   "active_image": "53",
   "active_video": "139",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR14891855855342321665",
   "advertiser_name": "Priceline.com Incorporated",
   "location": "US",
   "active_creatives": "191076",
   "total_creatives": "294911",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "250621000",
   "top_topic": "Travel & Tourism",
   "active_text": "191046",
   "active_image": "10",
   "active_video": "20",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR17572813749046214657",
   "advertiser_name": "Tripadvisor",
   "location": "US",
   "active_creatives": "124054",
   "total_creatives": "156447",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "7050635000",
   "top_topic": "Travel & Tourism",
   "active_text": "122537",
   "active_image": "1359",
   "active_video": "158",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR03510942937628278785",
   "advertiser_name": "JustAnswer Corporation",
   "location": "US",
   "active_creatives": "121033",
   "total_creatives": "247207",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "3900480000",
   "top_topic": "Law & Government",
   "active_text": "119992",
   "active_image": "1039",
   "active_video": "2",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR18176076213968175105",
   "advertiser_name": "Tightrope Interactive, Inc.",
   "location": "US",
   "active_creatives": "92619",
   "total_creatives": "133841",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "2757553000",
   "top_topic": "Business & Industrial",
   "active_text": "98",
   "active_image": "92516",
   "active_video": "5",
   "eu_countries": "35"
  },
  {
   "advertiser_id": "AR02916784446164172801",
   "advertiser_name": "Vrbo",
   "location": "US",
   "active_creatives": "92522",
   "total_creatives": "209566",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "7412089000",
   "top_topic": "Travel & Tourism",
   "active_text": "92043",
   "active_image": "259",
   "active_video": "220",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR17709666662820610049",
   "advertiser_name": "Sigma-Aldrich Corporation",
   "location": "US",
   "active_creatives": "70302",
   "total_creatives": "88369",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "562398000",
   "top_topic": "Business & Industrial",
   "active_text": "70241",
   "active_image": "55",
   "active_video": "6",
   "eu_countries": "36"
  },
  {
   "advertiser_id": "AR16003621540209885185",
   "advertiser_name": "VacationRenter LLC",
   "location": "US",
   "active_creatives": "67972",
   "total_creatives": "71333",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "869638000",
   "top_topic": "Travel & Tourism",
   "active_text": "67931",
   "active_image": "22",
   "active_video": "19",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR11920289341835837441",
   "advertiser_name": "iHerb, LLC",
   "location": "US",
   "active_creatives": "67907",
   "total_creatives": "154224",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "7812209000",
   "top_topic": "Health",
   "active_text": "59715",
   "active_image": "6664",
   "active_video": "1528",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR14751927607545036801",
   "advertiser_name": "eBay Inc.",
   "location": "US",
   "active_creatives": "58287",
   "total_creatives": "88765",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "5859085000",
   "top_topic": "Hobbies, Games & Leisure",
   "active_text": "58027",
   "active_image": "256",
   "active_video": "4",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR14659449058922332161",
   "advertiser_name": "Preply Inc",
   "location": "US",
   "active_creatives": "55927",
   "total_creatives": "74100",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "3527950000",
   "top_topic": "Jobs & Education",
   "active_text": "55501",
   "active_image": "216",
   "active_video": "210",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR15974021587678527489",
   "advertiser_name": "Amazon.com Services LLC",
   "location": "US",
   "active_creatives": "49111",
   "total_creatives": "125151",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "451733000",
   "top_topic": "Apparel",
   "active_text": "48761",
   "active_image": "236",
   "active_video": "114",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR10613673394614304769",
   "advertiser_name": "Hotels21.com Company",
   "location": "US",
   "active_creatives": "46748",
   "total_creatives": "48357",
   "first_seen": "2025-09-16",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "41988000",
   "top_topic": "Travel & Tourism",
   "active_text": "46748",
   "active_image": "0",
   "active_video": "0",
   "eu_countries": "18"
  },
  {
   "advertiser_id": "AR04368373990805209089",
   "advertiser_name": "Viator Inc",
   "location": "US",
   "active_creatives": "45835",
   "total_creatives": "164406",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "7427165000",
   "top_topic": "Travel & Tourism",
   "active_text": "23715",
   "active_image": "21414",
   "active_video": "706",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR00687017883426881537",
   "advertiser_name": "Headout, Inc",
   "location": "US",
   "active_creatives": "38536",
   "total_creatives": "99746",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "2362094000",
   "top_topic": "Travel & Tourism",
   "active_text": "36012",
   "active_image": "1326",
   "active_video": "1198",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR03210394732710592513",
   "advertiser_name": "Marriott International, Inc",
   "location": "US",
   "active_creatives": "35750",
   "total_creatives": "41248",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "557269000",
   "top_topic": "Travel & Tourism",
   "active_text": "35271",
   "active_image": "457",
   "active_video": "22",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR14188379519798214657",
   "advertiser_name": "Google LLC",
   "location": "US",
   "active_creatives": "33982",
   "total_creatives": "73055",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "90848051000",
   "top_topic": "Business & Industrial",
   "active_text": "3894",
   "active_image": "19349",
   "active_video": "10739",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR15000638237259595777",
   "advertiser_name": "Adobe, Inc",
   "location": "US",
   "active_creatives": "30751",
   "total_creatives": "69930",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "42954411000",
   "top_topic": "Computers & Consumer Electronics",
   "active_text": "9516",
   "active_image": "12688",
   "active_video": "8547",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR12738020070970621953",
   "advertiser_name": "MightyHive, INC.",
   "location": "US",
   "active_creatives": "30264",
   "total_creatives": "48580",
   "first_seen": "2025-03-21",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "16440614000",
   "top_topic": "Computers & Consumer Electronics",
   "active_text": "0",
   "active_image": "7434",
   "active_video": "22830",
   "eu_countries": "33"
  },
  {
   "advertiser_id": "AR05451431427071541249",
   "advertiser_name": "Yahoo! Inc.",
   "location": "US",
   "active_creatives": "28308",
   "total_creatives": "35930",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "12903621000",
   "top_topic": "Business & Industrial",
   "active_text": "47",
   "active_image": "23944",
   "active_video": "4317",
   "eu_countries": "35"
  },
  {
   "advertiser_id": "AR00078893257827811329",
   "advertiser_name": "VacationRenter LLC",
   "location": "US",
   "active_creatives": "27051",
   "total_creatives": "27967",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "235594000",
   "top_topic": "Travel & Tourism",
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   "active_image": "0",
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   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR08165478994364334081",
   "advertiser_name": "OpenStay Travel Network LLC",
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   "first_seen": "2025-10-17",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "27071000",
   "top_topic": "Travel & Tourism",
   "active_text": "26819",
   "active_image": "0",
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   "eu_countries": "14"
  },
  {
   "advertiser_id": "AR14796737104423419905",
   "advertiser_name": "Yidio, LLC",
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   "total_creatives": "58725",
   "first_seen": "2023-03-01",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "339265000",
   "top_topic": "Arts & Entertainment",
   "active_text": "24961",
   "active_image": "12",
   "active_video": "10",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR17388566506815619073",
   "advertiser_name": "Vogo Com LLC",
   "location": "US",
   "active_creatives": "24852",
   "total_creatives": "24929",
   "first_seen": "2025-11-06",
   "last_seen": "2026-08-16",
   "impressions_lower_bound": "17498000",
   "top_topic": "Travel & Tourism",
   "active_text": "24835",
   "active_image": "9",
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   "eu_countries": "36"
  },
  {
   "advertiser_id": "AR01625195283841286145",
   "advertiser_name": "Shopify Inc.",
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   "active_creatives": "24488",
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   "first_seen": "2023-03-01",
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   "active_image": "792",
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  },
  {
   "advertiser_id": "AR10674893755372273665",
   "advertiser_name": "UpNext Advertising Services Inc.",
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   "impressions_lower_bound": "739889000",
   "top_topic": "Travel & Tourism",
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  },
  {
   "advertiser_id": "AR06796973075213582337",
   "advertiser_name": "Eminent, Inc.",
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   "last_seen": "2026-08-16",
   "impressions_lower_bound": "427448000",
   "top_topic": "Apparel",
   "active_text": "19892",
   "active_image": "788",
   "active_video": "274",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR05784788784084156417",
   "advertiser_name": "Mouser Electronics, Inc",
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   "impressions_lower_bound": "2146769000",
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  },
  {
   "advertiser_id": "AR13059137097607151617",
   "advertiser_name": "Kayak Software Corporation",
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  },
  {
   "advertiser_id": "AR06597539532998967297",
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  },
  {
   "advertiser_id": "AR12256352871842316289",
   "advertiser_name": "Meta Platforms, Inc.",
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  },
  {
   "advertiser_id": "AR13448934731525652481",
   "advertiser_name": "Use AI Inc",
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  },
  {
   "advertiser_id": "AR17272900048237101057",
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  },
  {
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  {
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  },
  {
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  },
  {
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  },
  {
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