{
 "title": "Bytown Benchmarks — North American brands advertising in Europe",
 "edition": "2026-10",
 "snapshot_date": "2026-10-08",
 "source": "bigquery-public-data.google_ads_transparency_center.creative_stats",
 "method": "Counts of distinct ad creatives from Google's EU ad-transparency disclosures, filtered to advertisers whose disclosed location is US or CA. \"active\" = shown in the last 90 days. impressions_lower_bound is the sum of Google's bucketed lower bounds and lags ~90 days.",
 "license": "CC BY 4.0 — free to reuse with attribution and a link",
 "cite_as": "Bytown Benchmarks, October 2026 — bytown.co/benchmarks/north-american-brands-in-europe",
 "summary": {
  "advertisers": "514021",
  "us_advertisers": "454811",
  "ca_advertisers": "59210",
  "creatives": "11466212",
  "active_creatives": "5454157",
  "active_advertisers": "274167",
  "earliest_first_shown": "2023-03-01",
  "latest_last_shown": "2026-10-08"
 },
 "advertisers": [
  {
   "advertiser_id": "AR04047997193192210433",
   "advertiser_name": "Hotels.com, L.P.",
   "location": "US",
   "active_creatives": "451211",
   "total_creatives": "679963",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "8742699000",
   "top_topic": "Travel & Tourism",
   "active_text": "450297",
   "active_image": "85",
   "active_video": "829",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR15908226811872411649",
   "advertiser_name": "Airbnb, Inc.",
   "location": "US",
   "active_creatives": "389759",
   "total_creatives": "670452",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "11767786000",
   "top_topic": "Travel & Tourism",
   "active_text": "388012",
   "active_image": "468",
   "active_video": "1279",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR16542440237058490369",
   "advertiser_name": "Hyper Global Technologies LLC",
   "location": "US",
   "active_creatives": "262844",
   "total_creatives": "407395",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "792369000",
   "top_topic": "Travel & Tourism",
   "active_text": "261978",
   "active_image": "303",
   "active_video": "563",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR12910272019299303425",
   "advertiser_name": "Expedia Inc",
   "location": "US",
   "active_creatives": "210634",
   "total_creatives": "256989",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "5653824000",
   "top_topic": "Travel & Tourism",
   "active_text": "210384",
   "active_image": "97",
   "active_video": "153",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR17572813749046214657",
   "advertiser_name": "Tripadvisor",
   "location": "US",
   "active_creatives": "119993",
   "total_creatives": "157107",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "6317817000",
   "top_topic": "Travel & Tourism",
   "active_text": "115348",
   "active_image": "4487",
   "active_video": "158",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR03510942937628278785",
   "advertiser_name": "JustAnswer Corporation",
   "location": "US",
   "active_creatives": "115392",
   "total_creatives": "240859",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "4078603000",
   "top_topic": "Law & Government",
   "active_text": "114117",
   "active_image": "1258",
   "active_video": "17",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR18176076213968175105",
   "advertiser_name": "Tightrope Interactive, Inc.",
   "location": "US",
   "active_creatives": "97895",
   "total_creatives": "151948",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "2482191000",
   "top_topic": "Business & Industrial",
   "active_text": "118",
   "active_image": "97773",
   "active_video": "4",
   "eu_countries": "35"
  },
  {
   "advertiser_id": "AR02916784446164172801",
   "advertiser_name": "Vrbo",
   "location": "US",
   "active_creatives": "80572",
   "total_creatives": "213409",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "6913865000",
   "top_topic": "Travel & Tourism",
   "active_text": "80181",
   "active_image": "198",
   "active_video": "193",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR11920289341835837441",
   "advertiser_name": "iHerb, LLC",
   "location": "US",
   "active_creatives": "75599",
   "total_creatives": "101724",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "7929114000",
   "top_topic": "Health",
   "active_text": "63327",
   "active_image": "10354",
   "active_video": "1918",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR17709666662820610049",
   "advertiser_name": "Sigma-Aldrich Corporation",
   "location": "US",
   "active_creatives": "71618",
   "total_creatives": "91069",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "580691000",
   "top_topic": "Business & Industrial",
   "active_text": "71565",
   "active_image": "47",
   "active_video": "6",
   "eu_countries": "36"
  },
  {
   "advertiser_id": "AR16003621540209885185",
   "advertiser_name": "VacationRenter LLC",
   "location": "US",
   "active_creatives": "70234",
   "total_creatives": "73164",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "878281000",
   "top_topic": "Travel & Tourism",
   "active_text": "70195",
   "active_image": "20",
   "active_video": "19",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR04368373990805209089",
   "advertiser_name": "Viator Inc",
   "location": "US",
   "active_creatives": "66353",
   "total_creatives": "160749",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "7778858000",
   "top_topic": "Travel & Tourism",
   "active_text": "22223",
   "active_image": "43495",
   "active_video": "635",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR14659449058922332161",
   "advertiser_name": "Preply Inc",
   "location": "US",
   "active_creatives": "65013",
   "total_creatives": "89462",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "4085941000",
   "top_topic": "Jobs & Education",
   "active_text": "64303",
   "active_image": "262",
   "active_video": "448",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR04956394948233527297",
   "advertiser_name": "4Enjoy Games LLC",
   "location": "US",
   "active_creatives": "62665",
   "total_creatives": "64735",
   "first_seen": "2025-09-10",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "57646000",
   "top_topic": "Travel & Tourism",
   "active_text": "62665",
   "active_image": "0",
   "active_video": "0",
   "eu_countries": "21"
  },
  {
   "advertiser_id": "AR14751927607545036801",
   "advertiser_name": "eBay Inc.",
   "location": "US",
   "active_creatives": "59770",
   "total_creatives": "88613",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "5872777000",
   "top_topic": "Hobbies, Games & Leisure",
   "active_text": "59480",
   "active_image": "282",
   "active_video": "8",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR14891855855342321665",
   "advertiser_name": "Priceline.com Incorporated",
   "location": "US",
   "active_creatives": "56458",
   "total_creatives": "277103",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "184669000",
   "top_topic": "Travel & Tourism",
   "active_text": "56427",
   "active_image": "10",
   "active_video": "21",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR15974021587678527489",
   "advertiser_name": "Amazon.com Services LLC",
   "location": "US",
   "active_creatives": "51574",
   "total_creatives": "127904",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "582086000",
   "top_topic": "Apparel",
   "active_text": "51271",
   "active_image": "189",
   "active_video": "114",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR00687017883426881537",
   "advertiser_name": "Headout, Inc",
   "location": "US",
   "active_creatives": "43152",
   "total_creatives": "96206",
   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "2655000000",
   "top_topic": "Travel & Tourism",
   "active_text": "40055",
   "active_image": "1735",
   "active_video": "1362",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR03210394732710592513",
   "advertiser_name": "Marriott International, Inc",
   "location": "US",
   "active_creatives": "39315",
   "total_creatives": "44514",
   "first_seen": "2023-03-01",
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   "impressions_lower_bound": "620043000",
   "top_topic": "Travel & Tourism",
   "active_text": "38712",
   "active_image": "578",
   "active_video": "25",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR08165478994364334081",
   "advertiser_name": "OpenStay Travel Network LLC",
   "location": "US",
   "active_creatives": "38157",
   "total_creatives": "39884",
   "first_seen": "2025-10-17",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "33339000",
   "top_topic": "Travel & Tourism",
   "active_text": "38157",
   "active_image": "0",
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   "eu_countries": "14"
  },
  {
   "advertiser_id": "AR15000638237259595777",
   "advertiser_name": "Adobe, Inc",
   "location": "US",
   "active_creatives": "36785",
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   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "36184710000",
   "top_topic": "Computers & Consumer Electronics",
   "active_text": "9870",
   "active_image": "15678",
   "active_video": "11237",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR14188379519798214657",
   "advertiser_name": "Google LLC",
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   "active_creatives": "34697",
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   "first_seen": "2023-03-01",
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   "impressions_lower_bound": "94115627000",
   "top_topic": "Business & Industrial",
   "active_text": "3863",
   "active_image": "20154",
   "active_video": "10680",
   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR17388566506815619073",
   "advertiser_name": "Vogo Com LLC",
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   "active_creatives": "29092",
   "total_creatives": "29359",
   "first_seen": "2025-11-06",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "27718000",
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   "active_text": "29074",
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   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR12738020070970621953",
   "advertiser_name": "MightyHive, INC.",
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   "first_seen": "2025-04-14",
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   "impressions_lower_bound": "17351182000",
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  },
  {
   "advertiser_id": "AR00078893257827811329",
   "advertiser_name": "VacationRenter LLC",
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  },
  {
   "advertiser_id": "AR01625195283841286145",
   "advertiser_name": "Shopify Inc.",
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   "active_text": "22017",
   "active_image": "901",
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  },
  {
   "advertiser_id": "AR10674893755372273665",
   "advertiser_name": "UpNext Advertising Services Inc.",
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   "first_seen": "2023-03-01",
   "last_seen": "2026-10-08",
   "impressions_lower_bound": "758550000",
   "top_topic": "Travel & Tourism",
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   "active_image": "1",
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  },
  {
   "advertiser_id": "AR05451431427071541249",
   "advertiser_name": "Yahoo! Inc.",
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   "active_creatives": "24968",
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  },
  {
   "advertiser_id": "AR13059137097607151617",
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  },
  {
   "advertiser_id": "AR14796737104423419905",
   "advertiser_name": "Yidio, LLC",
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   "active_image": "15",
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   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR05784788784084156417",
   "advertiser_name": "Mouser Electronics, Inc",
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  },
  {
   "advertiser_id": "AR06597539532998967297",
   "advertiser_name": "IXL Learning, Inc.",
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  },
  {
   "advertiser_id": "AR06796973075213582337",
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   "impressions_lower_bound": "425034000",
   "top_topic": "Apparel",
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   "eu_countries": "37"
  },
  {
   "advertiser_id": "AR17020393861433786369",
   "advertiser_name": "Use AI Inc",
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  },
  {
   "advertiser_id": "AR17272900048237101057",
   "advertiser_name": "DERBYSOFT, INC.",
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  },
  {
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  },
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  },
  {
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   "top_topic": "Internet & Telecom",
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  },
  {
   "advertiser_id": "AR03282158757143904257",
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  },
  {
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  },
  {
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