# Dashboards and sharing

> See Google, Meta, LinkedIn, Microsoft and ChatGPT Ads in one view, build dashboards for the numbers you care about, and share them with your team or clients.

Source: https://bytown.co/docs/dashboards · Updated October 20, 2026

Open **Dashboards** in the sidebar. The default **Overview** dashboard shows every connected platform together, and you can build your own next to it. They all read the same live data, so the numbers always match.

[Watch: Cross-Channel Ads Dashboard: Spend, Clicks & Conversions (0:34)](https://www.youtube.com/watch?v=NaBat772l2c)
## Pick the window

Every dashboard has the same controls at the top:

- **Date range**: last 7, 30 or 90 days, last month, month to date, year to date or a custom range
- **Compare to**: the previous period, the previous year or nothing
- **Granularity**: daily, weekly or monthly points on the charts

Use **Refresh data** to pull the latest numbers, and drag cards to reorder them. **Reset to the default layout** puts everything back.

## The metrics

| Area | Metrics |
|---|---|
| Delivery | Spend, impressions, clicks, CTR, CPC, CPM |
| Results | Conversions, conversion rate, cost per conversion, conversion value, ROAS |
| Leads | Leads, cost per lead |

The charts pair cost with cost per conversion, conversions with conversion rate, and clicks with CTR. A campaigns and ads table sits underneath, with a status filter.

## Add sections

Choose **Edit** to add sections for the platforms you've connected:

- **Google Ads**: top search terms, top keywords, ad rank and landing page performance
- **Google Ads and Meta**: device performance, a traffic map, a day-of-week by hour grid and your ad creatives
- **Meta**: lead forms, with every instant-form lead and a CSV download
- **Every platform**: a lead funnel
- **Any dashboard**: notes, for context your team should see next to the numbers

## Share a dashboard

Open a dashboard and choose **Share**. You have 2 ways to share a read-only view:

### Publish a link
Choose **Make public** to get a link anyone can open. Add an optional password, at least 4 characters. **Stop sharing the public link** turns it off at once.

### Invite by email
Add an email address. The person gets a sign-in link to the read-only view, with no account or password needed. Each link lasts 72 hours, and you can resend or revoke an invite at any time.
## Common questions

### Why does my dashboard say it's warming up?

A new connection needs a short while to pull history from the ad platform. Your numbers fill in on their own once the first sync finishes. If a platform still shows nothing after a day, open Connections and check its status, then ask Bytown in chat to check the account for you.

### Can a client see my dashboard without a Bytown account?

Yes. Publish a read-only link, with an optional password, or invite them by email for a sign-in link that needs no account or password. They see the numbers you chose and nothing else, and you can revoke access at any time from the Share window.