Two project inquiries the first month. One turned into our biggest build of the year.
Mei-Lin O.
Architecture studio
Built for architecture firm principals
Marketing for architects who'd rather be designing.
Bytown runs your Google and LinkedIn ads and fills your pipeline with the developers, multi-family owners and custom residential clients you actually want to work with. Without turning you into a marketer.
Cancel anytime. No time to run it yourself? Have us run it →
Project pipeline · last 30 days
A-101
Developer · $4.2M mixed-use
Multi-family · 42 units
Custom res. · Park Slope
Bytown AI · campaign draft
14-person firm in Brooklyn. Multi-family + mixed-use. We need more developer clients.
Targeting
NYC metro · Development firms (10+ units/yr) · Principal & acquisitions titles
Headline draft
"Multi-family design that gets through DOB the first time." — ready for your sign-off.
Budget
$200/day starting → first qualified lead expected ~48 hrs.
The part nobody at school prepared you for
You didn't spend seven years in studio to become a marketer.
But the firm doesn't run without pipeline. Here's what that looks like in most firms your size.
01
Feast or famine.
You're slammed for eight months, then the phone goes quiet and you're explaining payroll to your spouse. The gap between projects is the thing that kills firms your size — not bad design.
02
Referrals are a plan with no floor.
The day your network goes quiet is the day your pipeline does. Your best rainmaker retired. Your biggest client got bought. And LinkedIn posts from a junior aren't going to fix it.
03
You can't run ads on Saturday night.
You tried it once. You paid a contractor $2,000 and got one tire-kicker asking about a kitchen reno. The dashboard still haunts you. You swore off marketing until you had to do something.
See your own ad, before you pay for one
Here's what developers would see.
Drafted by Bytown, in the language your buyers actually speak. You approve it before a single dollar gets spent.
Google search
Sponsored
R
rinaldiarch.com
›
multi-family
Multi-Family Design That Gets Through DOB The First Time
NYC-licensed architects for 20–60 unit residential. Code-compliant schematics in under 4 weeks. 90% of our projects approved on first DOB submission. Free consultation.
Our Work ›
DOB Track Record ›
Developer Referrals ›
Appears when developers search "multi-family architect Brooklyn"
LinkedIn sponsored
···
R&A
Rinaldi & Associates Architects
Most multi-family projects die at DOB. Ours don't.
Here's the 4-week schematic package we delivered to a Brooklyn developer last month — approved on first submission. See why 3 of the top 10 NYC developers now send us their RFPs first.
Here's the 4-week schematic package we delivered to a Brooklyn developer last month — approved on first submission. See why 3 of the top 10 NYC developers now send us their RFPs first.
Download the DOB track record
rinaldiarch.com
Targets: Development principals, acquisitions teams, NYC metro
Every campaign drafted by Bytown. Approved by you before a single dollar runs.
What Bytown actually does
A marketing team that already speaks architect.
Describe your firm once. Bytown writes, launches and tunes the ads. You approve everything before it goes live.
01
Qualified inquiries. Not kitchen renos.
Bytown targets the commercial developers, multi-family owners and custom residential clients that actually match your book. No more sorting through 47 homeowners who found you on Google.
02
Ad copy you'd put your stamp on.
No agency boilerplate. The AI drafts copy in the language developers and RFP committees respect. You adjust it. You approve it. Then it runs.
03
Know the CAC before you fund it.
Every dollar tracked to a click, a lead, a meeting, a signed contract. You can say "fund it" or "kill it" on Monday morning with a coffee in your hand.
Where your developer leads come from
Two channels. One inbox. Zero ad managers to learn.
Bytown runs Google Search and LinkedIn Sponsored in parallel, then hand-delivers the qualified leads to your inbox. You decide who to call.
Google Search"multi-family architect"
LinkedIn SponsoredDeveloper principals
↓
Bytown AIDrafts · targets · tunes
↓
Your inboxQualified only
Done for you
Rather be designing?
Your hours are worth too much to spend in an ads dashboard. On the Done for you plan, our expert marketers run your campaigns for you. You review results between projects — that’s it.
From
$799
/month
vs. $3–7K/month for an agency
Who does the work
- Managed by an advertising expert
- Full campaign management across Google and LinkedIn
- Daily monitoring
What we run
- Campaign structure strategy
- Creative testing — new ads tried, winners kept
- Competitor research
What you get
- Monthly performance reviews
- 1-on-1 strategy calls
- Custom reporting & dashboards
- Slack & Teams access
Your ad budget is separate. You can change it or stop it any time.
"
We ran one campaign. Three commercial inquiries in 30 days. Two became meetings. One became a $4.2M mixed-use project. I used to dread marketing. Now I check the dashboard between site visits.
3
commercial inquiries / 30 days
$4.2M
mixed-use project signed
0 hrs
per week on marketing
Marco Rinaldi
Managing Partner · Rinaldi & Associates · Brooklyn, NY
Design firms using Bytown
Residential kept us alive. Commercial pays better. Guess which ones call now.
Ingrid S.
Architecture studio
We specialize in heritage restoration which is only maybe a few hundred clients in this province. And we were able to get in front of all them.
Rosalind E.
Architecture studio
Nobody searches for structural engineering. Turns out they do — just not the way I’d have phrased it. We were invisible for years because of that.
Anders L.
Engineering firm
Engineering firms don’t advertise. That’s exactly why it worked — nobody else in our category was bidding.
Jae-won P.
Engineering firm
Ad examples
What long-running ads actually look like
A free library of real ads with public run times — which formats survive, why they work, and AI prompts to recreate them. Architecture examples are on the roadmap.
Browse the ad examples library
Questions principals actually ask
Yes — and they already are. Commercial developers, multi-family owners and custom residential clients Google firms before they call. The only question is whether they find you or the firm two zip codes over. Bytown gets you in front of them on Google and LinkedIn with targeted search and prospecting ads.
Agencies want a 6 to 12 month retainer, a discovery call, a brand strategy deck and a three-month ramp. Bytown launches campaigns the day you describe your firm. Every dollar is tracked to a lead. You can turn it off tomorrow with no penalty and no awkward exit email.
Yes. You tell Bytown your typologies, your market radius, and your ideal client — e.g. "multi-family 20-60 units in Brooklyn + Queens." The AI builds keyword lists, ad copy and targeting around that, and you approve everything before it goes live.
Organic LinkedIn reaches the people already in your network — the ones who know you. Paid LinkedIn reaches the developers, acquisitions teams and asset managers you've never met. That's the lane where new work actually comes from, and it's the one you can't tap with a Sunday-night post.
If you want to, yes. Every campaign is drafted by the AI and sent to you for sign-off before anything goes live. Bytown drafts. You stamp. Nothing launches without your name on it.
Your next commercial project is out there
Googling right now.
The firm three zip codes over is already in the search results. Describe your practice in a sentence. Bytown drafts a campaign in five minutes. You approve it. Ads run tomorrow.
Cancel anytime from your dashboard.