Engineering firms don’t advertise. That’s exactly why it worked — nobody else in our category was bidding.
Jae-won P.
Engineering firm
Leads
188
Mar 16 – Aug 9
Cost per lead
CA$51.04
CA$9,594.95 spent
Mar 16Aug 9
Built for professional services firms
You bill $300 an hour. Stop spending it on marketing.
Bytown runs your ads and sends you qualified consult requests. No agency retainer. No marketing hire.
Cancel anytime. No time to run it yourself? Have us run it →
Qualified leads · this week
5 new
New inquiry · Commercial contract review
New2h ago
RFP response · Multi-family development
New5h ago
Consultation request · Tax advisory
New8h ago
New inquiry · Estate planning consultation
New1d ago
Engagement inquiry · Fractional CFO services
New1d ago
The old way → Bytown
Your competitors wait on referrals. You control the pipeline.
Same expertise, same billable hours. Here’s what changes when Bytown runs your ads.
Referrals and a $3K agencyBytown runs your ads
-
Before: Referrals that come and go
With Bytown: Qualified leads from Google and LinkedIn
-
Before: $3K a month for a PDF report
With Bytown: One flat monthly price, no % of ad spend
-
Before: 5 hours a week on marketing: $6,000 a month unbilled
With Bytown: A campaign built in about 5 minutes
-
Before: No idea what a new client costs to win
With Bytown: Tracked from ad to engagement letter
How it works
AI marketing that understands professional services.
Describe your firm the way you'd describe it to a prospective client. Bytown builds targeted ad campaigns across Google and LinkedIn, and you approve everything before it runs.
1Step 01
Bytown understands your firm.
Drop your URL. Bytown reads your services, your fee packages and the city you work in — then sums up the clients you want more of.
- Reading homepagecalderfinchcpa.com
- Reading services & packages9 pages
- Identifying ideal clients2 segments
- Reading team & credentials1 page
Bytown understands
Small-business accounting firm
Bookkeeping, year-end and business tax for owner-managed companies. Fixed-fee packages, busiest from January to April.
Business ownersFixed-feeYear-end & tax30 km radius
2Step 02
Recommends campaigns worth running.
A short list across Google and LinkedIn, with the searches business owners type and what a consult request should cost you.
Recommended — highest expected return
Sponsored
Calder & Finch CPAcalderfinchcpa.com/business-tax
Business Tax Accountant | Fixed-Fee Year-End Packages
Year-end, tax and bookkeeping for owner-managed companies. One price agreed up front, no hourly surprises.
Packages & pricingBook a consult
Projected consults17–28/mo
Cost per consult$90–$150
Daily budget$85/day
3Step 03
Just talk to get things done.
Ask in plain English. Bytown drafts and stages every change, with the reasoning shown, and nothing runs until you approve it.
Tax season starts in January. Where should the budget go?
Last 14 days — what’s improving
Cost per consult$118 ↓ 21%
Consult requests19 ↑ 36%
LinkedIn owner titles2× ↑ vs search
Recommended actions
- Move $20/day to LinkedIn, owner and CFO titles. They book consults at 2× the rate of broad search.
- Add “free tax help” and “tax software” as negative keywords. They have taken $112 this month and booked nothing.
4Step 04
Tells you how the ads are doing.
Answers, not dashboards. Spend, consult requests and engagements signed — in WhatsApp, email, or Bytown chat.
Spend$2,540▲ 6% MoM
Consult requests19▲ 36% MoM
Engagements signed5▲ 25% MoM
Revenue & traffic · last 30 days
RevenueAd traffic
Every consult is tracked from the ad to the engagement letter, so you know what a client costs to win.
Ad examples
Real law firm ads, running right now
10 real ads — the longest has run for over five years — with teardowns and AI prompts for every format.
See law firm ad examplesSelling to businesses? See real LinkedIn thought leader ads.
Revenue calculator
How much will your ads bring in?
$2,500
$110
20%
$6,000
23 leads · 4.5 clients / mo
Revenue from your ads
$27,273/ month
$327,273 a year.
Monthly cost$2,949
Ad spend $2,500Bytown $449
| Bytown Max | Traditional agency | |
|---|---|---|
| Fee | $449/ mo | $1,000/ mo |
| Your time | 1 hr/ mo | 6 hrs/ mo |
| Time to launch | Minutes | 2–4 weeks |
| Saved with Bytown | $551/ mo | — |
Saved with Bytown$6,612 and 60 hrs / yr
Example numbers for an accounting or advisory firm — drag the sliders to match yours. Agency fee assumes 15% of ad spend with a $1,000 minimum. Your time is the hours a month you spend on calls, briefs and approvals.
Works where you work
Check new consults between meetings.
Ask how many consults came in. Change a campaign in one reply, then back to billable work.
9:41
BytownonlineCalder & Finch CPA
ClaudeBytown connectedAny consult requests this week?
Using Bytown…Used Bytown
4 so far. Three are owner-managed companies:
in
Owner & CFO titles3 consults · $121 each
Business tax accountant1 consult · $112
This week$475 spent · 4 consults
Raise LinkedIn by $20/day
Done. LinkedIn is now $70/day, up from $50.
MessageWhat do you want to do next?Reply to Claude…
InboxSearch mailInbox1 unread
Your monthly ad report · Calder & Finch CPA
Bytown <hello@bytown.co>to you · 1st of the month, 9:00 AM
Consult requests were up 36% last month, and 5 became engagements.
Consult requests19▲ 36%
Engagements signed5▲ 25%
Spend$2,540▲ 6%
Consult requests · by week
Reply to this email to ask Bytown anything.
Industry-specific campaigns
Built for firms like yours.
Bytown works with professional services firms across industries — from architecture to law to accounting. Each campaign is tailored to your specific market and buyer.
Architecture
Win commercial projects and developer RFPs with targeted Google and LinkedIn ads.
Learn more
Coming soon
Law Firms
Attract qualified clients searching for legal representation in your practice area.
Coming soon
Accounting & CPA
Reach business owners looking for tax advisory, audit, and fractional CFO services.
Coming soon
Engineering
Get in front of developers and municipalities with infrastructure and civil engineering needs.
Coming soon
Consulting
Generate inbound leads from executives seeking strategy, operations, or IT consulting.
Coming soon
Financial Advisory
Connect with high-net-worth individuals and business owners planning for growth.
Done for you
Keep your hours billable.
Every hour you spend on ads is an hour you don’t bill. On the Done for you plan, our expert marketers run your campaigns for you. You see qualified leads and a monthly review — not dashboards.
From
$799
/month
vs. $3–7K/month for an agency
Who does the work
- Managed by an advertising expert
- Full campaign management across Google, Meta, LinkedIn and Microsoft
- Daily monitoring
What we run
- Campaign structure strategy
- Creative testing — new ads tried, winners kept
- Competitor research
What you get
- Monthly performance reviews
- 1-on-1 strategy calls
- Custom reporting & dashboards
- Slack & Teams access
Your ad budget is separate. You can change it or stop it any time.
Professional services firms using Bytown
Half my week was proposals for clients who were never going to hire me. Better fit now, and I write fewer of them.
Ravi M.
Consulting
Compliance made every ad a three-week ordeal. Now it’s a review, not a rebuild.
Jean-Philippe L.
Financial services
Leads
167
Feb 1 – Jul 31 · by week
Feb 1Jul 31
We only ever won work from people who already knew us. That ceiling’s gone.
Gordon F.
Consulting
Tax season is four months of chaos and eight months of quiet. The ads finally follow that rhythm as we are able to run it seasonally.
Benedict O.
Accounting practice
Leads
81
Feb 9 – Mar 22
Cost per lead
$57.94
$4,693.46 spent
Feb 9Mar 22
Fourteen agents, and half of them thought leads were a myth. That argument’s over.
Rebekah S.
Real estate brokerage
Leads
117
Jul 21 – Aug 17 · by day
Jul 21Aug 17
I’m a one-man band. This is the closest thing I’ve got to a marketing department, and it costs less than a contractor.
Tobias H.
Independent consultant
At our spend, a few points of waste is real money. That’s the part I actually pay for.
Terrence O.
Insurance carrier
Leads
265
Jun 18 – Jul 17 · by day
Jun 18Jul 17
Nobody searches for structural engineering. Turns out they do — just not the way I’d have phrased it. We were invisible for years because of that.
Anders L.
Engineering firm
Questions managing partners actually ask
You spend almost none of it. Bytown handles keyword research, ad copy, targeting and optimisation; you approve from WhatsApp between meetings. The only real time is reading the enquiries that come in — which is the part you would never hand to anyone else anyway.
Yes. Copy is drafted in the language your market respects — no clickbait, no discount offers, no call now. It positions the firm the way you would position it yourself, and nothing runs until you have read it. Your reputation is the asset; the ads are written that way.
Google Ads across Search, Display and Performance Max, Meta Ads on Facebook and Instagram, LinkedIn Ads, Microsoft Ads, and ChatGPT Ads. Most professional services firms do best on Google Search and LinkedIn, and Bytown recommends the mix for your market. Reddit and TikTok are coming.
Campaigns go live within days and the first enquiries often arrive the same week. Thirty days is when it gets useful — enough searches to see which services and which markets generate real matters rather than tyre-kickers. You are watching your own account the whole time.
Yes. Bytown sets up call tracking in your Google Ads account so a call counts the same as a form submission, including calls placed straight from the ad. You see which service and which search produced each one — useful when deciding which practice area to push.
It drives qualified traffic to your existing site or a specific landing page, with no rebuild needed. If you do not have a site, ads can drive calls straight to the firm. To count form enquiries, one snippet goes on the page and takes about five minutes.
Yes. Every campaign, every headline and every budget is staged for you to read, and nothing spends until you approve it. Approvals come through WhatsApp, so a campaign is never sitting idle waiting for you to open a dashboard between client meetings.
Agencies want 6 to 12 month retainers, charge $1,000 to $7,000 a month, and send PDFs nobody opens. Bytown launches the same day, tracks every dollar to an enquiry, and cancels in one click. No contracts, no exit calls, no lawyer reading a termination clause.
Pro is $199 a month for one platform, Max is $449 for all of them, both month to month. For a firm billing at $300 an hour that is well under one billable hour, and the fee does not move as your ad budget grows.
No. The monthly price is the whole invoice, and your budget goes straight to Google or LinkedIn on your own card. Nobody here earns more by pushing your spend up, so the advice stays about which practice areas are worth advertising.
Your competitors are already advertising.
Your referral network isn't enough.
Describe your firm in a sentence. Bytown drafts a campaign in minutes. You approve it. Qualified leads start coming in. You get back to billable work.
Cancel anytime from your dashboard.
No time to run it? We'll run it for you →