Enrollment season used to mean flyers in mailboxes and hoping. Now it means opening a dashboard. Applications are up two years running.
Sister Margaret D.
Private school
Built for non-profit EDs
You have $10,000 a month in free Google ads. Yours is sitting idle.
Bytown activates your Google Ad Grant and runs donor acquisition campaigns — without an agency retainer, without a volunteer who ghosted, and without another weekend of you inside Google Ads. Pro at $199/mo. Every other dollar goes to the mission, not to a middleman.
501(c)(3) compliant. Board-auditable reports. Cancel anytime. No one to run it? Have us run it →
Google Ad Grant · your account
501(c)(3) eligible · monthly ad credit
$10,000/mo
Free Google Search ads — yours to use
New donors / mo
214
+186 vs. organic
Cost per donor
$0.00
Grant-funded
+1 new donor
2 minutes ago · Google Search
The part nobody trained you for
You came here for the mission. Now you're a marketer.
The board wants donor growth. The team is three people. Something has to give. Usually, it's you.
01
Your Google Ad Grant is sitting in an empty account.
You qualified years ago. Nobody on staff has time to figure out keywords and compliance. The last consultant burned through $2,000 of ad spend on the wrong audience and disappeared. The account still haunts your inbox.
02
The marketing volunteer left.
Canva templates sit unpublished. The last email blast went out in August. You're the only person who remembers the Mailchimp password, the donor CRM login and the social accounts. That's not a marketing strategy. That's a single point of failure.
03
Year-end is forty percent of your revenue.
November and December decide whether you make rent and payroll. Every year you start the campaign too late, with no creative, no retargeting, and a board meeting on the calendar asking why new donor acquisition is flat.
Your Grant, in new donors
See what your idle Grant becomes at full use.
Two numbers from your last donor report. One honest projection — based on industry Grant benchmarks, not our marketing team's imagination.
$
per donor
%
Industry average for non-profit landing pages: 1.5–3%. Source: M+R Benchmarks 2024.
$
/month (max $10k)
Estimated new donors / year
284
That's $9,940 in first-year revenue from donors you don't have yet.
Every Grant dollar you don't use resets to zero at month-end.
Estimates assume ~$2 average CPC (Grant cap), 70% click-through-to-page, and your conversion rate above. Your results will vary with creative quality and targeting.
What Bytown does for your org
A marketing team that costs less than a coffee subscription.
Describe your org once. Bytown writes, launches and tunes the ads. You approve every campaign before it goes live.
01
Your Grant, working. In ten minutes.
Bytown builds Grant-compliant keyword lists, ad copy and conversion tracking so the $10,000 a month you qualified for actually acquires donors. We keep the 5% CTR floor healthy so Google doesn't pause your account.
02
Reports your board will actually read.
Every dollar tracked to a donation. Monthly summaries showing Grant spend, new donor count, cost per acquired donor, and retention. The finance committee stops asking where the growth is coming from.
03
Year-end, handled before November.
Bytown drafts your Giving Tuesday appeal, warms up lapsed donors with retargeting, and loads the calendar in October — so you're not building creative at 10 PM on November 27th with a Red Bull. You review, you approve, it runs.
Your year-end, before you start dreading November
Built and scheduled by October 15.
Here's what happens when you onboard in September. Every step drafted by Bytown, approved by you, running without a Red Bull.
Oct 1–15
Creative drafted
Bytown writes your Giving Tuesday appeal, 3 ad variants, landing page
Nov 1
Warm-up begins
Retargeting lapsed donors, warming list, testing subject lines
Nov 27
Giving Tuesday
Creative is already live. You're answering donor emails, not building ads
Dec 1–30
Retargeting push
Bytown chases window-shoppers with reminder ads through Dec 31
Dec 31
Board report ready
Every donor tracked. Cost-per-donor in one click. Year in the bank
Grant-safe by design
Four ways Bytown keeps your account alive.
Google suspends Grant accounts that drift out of compliance. Bytown catches it first.
5% CTR floor, continuously monitored
Grant accounts get suspended when click-through-rate drops below 5% for two consecutive months. Bytown tracks this weekly and rotates ad copy before the account hits the danger zone.
2 ad groups per campaign, always
Grant rules require every campaign to have at least two ad groups with two ads each. Bytown won't launch a single-group campaign. Ever. Not even if you ask.
Conversion tracking enforced
Required by Google. Bytown sets it up on day one.
No single-word keywords
Grant accounts can't bid on "donate" or "help." Bytown won't let you.
Auto-pause before suspension
If compliance drifts, Bytown pauses the campaign before Google does.
Done for you
No one on staff to run it?
Most small non-profits don’t have a marketing hire. The Ad Grant sits idle. On the Done for you plan, our expert marketers run it all for you — and send a report your board can read each month.
From
$799
/month
vs. $3–7K/month for an agency
Who does the work
- Managed by an advertising expert
- Your Ad Grant plus Meta and LinkedIn, fully managed
- Daily monitoring
What we run
- Campaign structure strategy
- Creative testing — new ads tried, winners kept
- Competitor research
What you get
- Monthly performance reviews
- 1-on-1 strategy calls
- Custom reporting & dashboards
- Slack & Teams access
Your ad budget is separate. You can change it or stop it any time.
"
We'd had our Google Ad Grant for three years and barely touched $1,000 of it. Bytown had us running compliant campaigns in the first week. We raised $62,000 through Google Search alone by year-end. The board finally stopped asking where new donors were coming from.
$62K
Raised via Google Search in year 1
$0
Out-of-pocket on ad spend (Grant)
1 week
From signup to compliant campaign
Amara Johnson
Executive Director · Roots & Wings Foundation · Atlanta, GA
Non-profits using Bytown
Volunteers, not donors. That was the ask, and that’s what showed up, growing our database and newsletter significantly.
Marisol V.
Community nonprofit
Every dollar we don’t waste is a dollar of programming. That’s the whole pitch here. Our board understood it immediately.
Adaeze N.
Statewide nonprofit
Our marketing budget is not large. This year it made a noticeable impact increasing enrollment and scheduling tours.
Fr. Callum B.
Private school
Ad examples
What working nonprofit ads look like
6 real nonprofit ads — run times, funnel stages, what each one teaches, and AI prompts to recreate every format.
See nonprofit ad examples
Questions EDs actually ask
Yes. Bytown builds campaigns that meet the Grant requirements — the 5% CTR floor, two ad groups per campaign, conversion tracking, and no single-word or generic keywords. If a campaign starts drifting out of compliance, Bytown pauses it before Google does. Your account stays active.
Bytown is $199/mo on Pro — every dollar you save vs. a $1,000–$7,000/mo agency retainer goes back to the mission. If you're Grant eligible, the ad spend itself is $0 out of pocket for up to $10,000 a month in Google Search. If you also run Meta or LinkedIn, you set the budget — there's no minimum.
No. Bytown replaces the contractor you stopped paying, the agency retainer, or the marketing volunteer who never really showed up. Your development director still runs major gifts, grants and stewardship. Bytown handles the paid digital acquisition layer that nobody currently owns.
Bytown never stores donor PII beyond what's needed to attribute a conversion back to you. Your donor database, CRM and email list stay where they are. Bytown connects only to the ad platforms — Google, Meta and LinkedIn — and to your analytics.
Bytown still runs Meta, LinkedIn and paid Google ads at whatever budget you set. Many small non-profits find $200 to $500 a month on Meta produces more first-time donors than months of organic social. And if you haven't applied to the Grant yet, Bytown can walk you through the eligibility requirements first.
$10,000 a month in free Google ads.
How much of it did your org use this month?
Every month you don't activate it is $10,000 Google holds on your behalf and never gives back. Describe your mission in a sentence. Bytown drafts a compliant Grant campaign in five minutes. You approve it. New donors start arriving tomorrow.
Cancel anytime from your dashboard.
No one to run it? We'll run it for you →