Enrollment season used to mean flyers in mailboxes and hoping. Now it means opening a dashboard. Applications are up two years running.
Sister Margaret D.
Private school
Leads
115
Jan 1 – Aug 17
Cost per lead
$45.15
$5,192.53 spent
Jan 1Aug 17
Built for non-profit EDs
Turn your idle Google Ad Grant into donors.
Bytown activates your $10,000/month Grant and runs donor campaigns. No agency, no weekends in Google Ads.
501(c)(3) compliant. Board-auditable reports. Cancel anytime. No one to run it? Have us run it →
Google Ad Grant · your account
501(c)(3) eligible · monthly ad credit
$10,000/mo
Free Google Search ads — yours to use
New donors / mo
214
+186 vs. organic
Cost per donor
$0.00
Grant-funded
+1 new donor
2 minutes ago · Google Search
The old way → Bytown
Most nonprofits leave the Ad Grant idle. You spend it.
Same mission, same three-person team. Here’s what changes when Bytown runs your ads.
Marketing between everything elseBytown runs your ads
-
Before: A Google Ad Grant sitting in an empty account
With Bytown: Grant-compliant campaigns, built for you
-
Before: The volunteer left, and only you know the logins
With Bytown: Campaigns in your org’s own ad accounts
-
Before: Year-end started too late, again
With Bytown: Year-end loaded before November
-
Before: Flat donor growth and no idea why
With Bytown: Every dollar tracked to a donation
How it works
A marketing team that costs less than a coffee subscription.
Describe your org once. Bytown writes, launches and tunes the ads. You approve every campaign before it goes live.
1Step 01
Bytown understands your cause.
Drop your URL. Bytown reads your mission, your programs and your donate page — and checks what the Google Ad Grant needs from your site.
- Reading homepageharbourlightyouth.org
- Identifying programs & stories9 pages
- Reading your donate page1 form
- Checking Ad Grant requirements5 checks
Bytown understands
Youth mentoring charity
After-school mentoring and summer programs for local teens. Donors give monthly, with peaks around giving season and year-end.
Monthly donorsVolunteersLocal familiesAd Grant eligible
2Step 02
Recommends campaigns worth running.
Grant-ready search campaigns built around what people are searching for, with what a new donor should cost you.
Recommended — Google Ad Grant
Sponsored
Harbourlight Youth Fundharbourlightyouth.org/donate
Mentor a Teen This Year | Give Monthly From $10
Your gift funds after-school mentoring for local teens. A tax receipt arrives by email the same day.
Our programsVolunteer
Projected donors60–80/mo
Cost per donor$125–$165
Grant budget$329/day
3Step 03
Just talk to get things done.
Ask in plain English. Bytown drafts and stages every change, with the reasoning shown, and nothing runs until you approve it.
How do we use more of the Grant without breaking the rules?
Last 14 days — what’s improving
Grant used this month84% ↑ 31%
Donations46 ↑ 28%
Click-through rate7.2% above the 5% floor
Recommended actions
- Move $40/day to “donate to youth mentoring” searches. They convert at 2.3× the rate of general terms.
- Pause 3 keywords under the 5% CTR floor. Keeps the account in good standing with Google.
4Step 04
Tells you how the ads are doing.
Answers, not dashboards. Grant spend, new donors and cost per donor — in WhatsApp, email, or Bytown chat, ready for the board.
Grant spend$9,870▲ 12% MoM
New donors74▲ 19% MoM
Donations$18.5k▲ 24% MoM
Donations & traffic · last 30 days
DonationsAd traffic
Every donation is tracked to the ad that produced it, so the board sees what the Grant actually raised.
Ad examples
What working nonprofit ads look like
17 real nonprofit ads, from St. Jude and SickKids to small local charities — run times, funnel stages, what each one teaches, and AI prompts to recreate every format.
See nonprofit ad examples
Revenue calculator
How much will your ads raise?
$10,000
$20
15%
$250
500 leads · 75 donors / mo
Donations from your ads
$18,750/ month
$225,000 a year.
Monthly spend$10,199
Ad Grant $10,000Bytown $199
| Bytown Pro | Traditional agency | |
|---|---|---|
| Fee | $199/ mo | $1,500/ mo |
| Your time | 1 hr/ mo | 6 hrs/ mo |
| Time to launch | Minutes | 2–4 weeks |
| Saved with Bytown | $1,301/ mo | — |
Saved with Bytown$15,612 and 60 hrs / yr
Example numbers for a charity using its full Google Ad Grant — drag the sliders to match yours. Google pays the Grant spend (up to $10,000 a month); your cost is the Bytown fee. Agency fee assumes 15% of ad spend with a $1,000 minimum. Your time is the hours a month you spend on calls, briefs and approvals.
Your year-end, before you start dreading November
Built and scheduled by October 15.
Here's what happens when you onboard in September. Every step drafted by Bytown, approved by you, running without a Red Bull.
Oct 1–15
Creative drafted
Bytown writes your Giving Tuesday appeal, 3 ad variants, landing page
Nov 1
Warm-up begins
Retargeting lapsed donors, warming list, testing subject lines
Nov 27
Giving Tuesday
Creative is already live. You're answering donor emails, not building ads
Dec 1–30
Retargeting push
Bytown chases window-shoppers with reminder ads through Dec 31
Dec 31
Board report ready
Every donor tracked. Cost-per-donor in one click. Year in the bank
Works where you work
Check the Grant from anywhere.
Ask how many donors came in. Send the board the numbers without logging in.
9:41
BytownonlineHarbourlight Youth Fund
ClaudeBytown connectedHow did the Grant do last month?
Using Bytown…Used Bytown
74 new donors and $18.5k raised. Top searches:
Donate to youth mentoring31 donors · $7.9k
Mentor a teen18 donors · $4.4k
Grant used$9,870 of $10,000
Email me this on the 1st
Scheduled. The 1st of every month, by email.
MessageWhat do you want to do next?Reply to Claude…
InboxSearch mailInbox1 unread
Your monthly ad report · Harbourlight Youth Fund
Bytown <hello@bytown.co>to you · 1st of the month, 9:00 AM
You used 99% of your Grant last month. 74 new donors gave $18.5k.
New donors74▲ 19%
Donations$18.5k▲ 24%
Grant spend$9,870▲ 12%
New donors · by week
Reply to this email to ask Bytown anything.
Grant-safe by design
Four ways Bytown keeps your account alive.
Google suspends Grant accounts that drift out of compliance. Bytown catches it first.
5% CTR floor, continuously monitored
Grant accounts get suspended when click-through-rate drops below 5% for two consecutive months. Bytown tracks this weekly and rotates ad copy before the account hits the danger zone.
2 ad groups per campaign, always
Grant rules require every campaign to have at least two ad groups with two ads each. Bytown won't launch a single-group campaign. Ever. Not even if you ask.
Conversion tracking enforced
Required by Google. Bytown sets it up on day one.
No single-word keywords
Grant accounts can't bid on "donate" or "help." Bytown won't let you.
Auto-pause before suspension
If compliance drifts, Bytown pauses the campaign before Google does.
Done for you
No one on staff to run it?
Most small non-profits don’t have a marketing hire. The Ad Grant sits idle. On the Done for you plan, our expert marketers run it all for you — and send a report your board can read each month.
From
$799
/month
vs. $3–7K/month for an agency
Who does the work
- Managed by an advertising expert
- Your Ad Grant plus Meta and LinkedIn, fully managed
- Daily monitoring
What we run
- Campaign structure strategy
- Creative testing — new ads tried, winners kept
- Competitor research
What you get
- Monthly performance reviews
- 1-on-1 strategy calls
- Custom reporting & dashboards
- Slack & Teams access
Your ad budget is separate. You can change it or stop it any time.
Non-profits using Bytown
Volunteers, not donors. That was the ask, and that’s what showed up, growing our database and newsletter significantly.
Marisol V.
Community nonprofit
Leads
523
May 11 – Aug 16 · by week
May 11Aug 16
Every dollar we don’t waste is a dollar of programming. That’s the whole pitch here. Our board understood it immediately.
Adaeze N.
Statewide nonprofit
Our marketing budget is not large. This year it made a noticeable impact increasing enrollment and scheduling tours.
Fr. Callum B.
Private school
Leads
134
Jun 22 – Aug 16 · by day
Jun 22Aug 16
Questions EDs actually ask
Yes. Bytown builds to the Grant requirements — the 5% click-through floor, two ad groups per campaign, conversion tracking, no single-word or generic keywords. If a campaign starts drifting out of compliance Bytown pauses it before Google does, so your account stays active.
Bytown still runs Meta, LinkedIn and paid Google ads at whatever budget you set. Plenty of small non-profits find $200 to $500 a month on Meta brings in more first-time donors than months of organic posting. And if you have not applied yet, Bytown walks you through eligibility.
No. It replaces the contractor you stopped paying, the agency retainer, or the volunteer who never quite showed up. Your development director keeps major gifts, grants and stewardship. Bytown covers the paid digital acquisition layer that currently has no owner at all.
Campaigns go live within days and first gifts often follow within the week, especially on a Grant account where the spend is already funded. Thirty days gives enough traffic to see which appeals convert — which is the number your board will ask about.
Bytown is $199 a month on Pro, and every dollar saved against a $1,000 to $7,000 agency retainer goes back to the mission. If you are Grant eligible the ad spend itself is $0 out of pocket, up to $10,000 a month in Google Search.
No. The $199 is the whole invoice, and Grant money never passes through Bytown — that stays between you and Google. A flat fee means nobody here benefits from pushing your spend up, which matters more when the money was donated.
Yes, in one click, with no contract and no cancellation fee. You keep the ad accounts, the campaigns and the donor conversion history, because they were always in your organisation's name. Pause for a quiet quarter and pick it up when the next appeal starts.
Bytown never stores donor personal information beyond what is needed to attribute a conversion back to you. Your donor database, CRM and email list stay exactly where they are. Bytown connects to the ad platforms and to your analytics, and to nothing else.
No. Data pulled from Google or Meta is used only to run your own account, and it is never included in any model training pipeline — ours or our AI providers'. That commitment is written into the privacy policy, not just promised here.
Your organisation does. Bytown works inside your own Google Ad Grant and ad accounts and never takes ownership. Every campaign, keyword and conversion record stays with you, so a change of staff or a decision to leave never costs you the account history.
$10,000 a month in free Google ads.
How much of it did your org use this month?
Every month you don't activate it is $10,000 Google holds on your behalf and never gives back. Describe your mission in a sentence. Bytown drafts a compliant Grant campaign in five minutes. You approve it. New donors start arriving tomorrow.
Cancel anytime from your dashboard.
No one to run it? We'll run it for you →