Grow enrollment without an agency retainer.

Not to run the ads. Describe your school once and Bytown drafts the keywords, ad copy, targeting and budget for Google, Meta, LinkedIn, Microsoft and ChatGPT Ads, then tunes them every day. Your admissions team keeps the tours, the interviews and the relationships. Bytown takes the part that used to eat the marketing hire's week.

Yes. The funnel is the same shape: inquiry, visit, application, deposit. Bytown drafts parent-facing campaigns for a K–12 school and campaigns for adults 18 and over for a college or course provider, and you approve the targeting before anything runs. Course providers and bootcamps use the same setup with a shorter cycle.

Google excludes schools, colleges and universities from Ad Grants, so Bytown runs paid campaigns on Google, Meta, LinkedIn, Microsoft and ChatGPT Ads at a budget you set, and nothing spends past it. If a separate foundation or alumni association holds a Grant, Bytown for non-profits runs that account under the Grant rules.

The first campaign is drafted in about 5 minutes and is live the moment you approve it. Search campaigns usually bring the first inquiries within days because parents and students are already looking. 30 days gives you enough data to see which message and platform fill the inquiry form, which is the number your board wants before the next intake.

Pro is $199 a month for 1 ad account on any of the 5 platforms, Max is $449 a month for all of them with unlimited ad accounts, and new customers get 30% off the first month, so Pro starts from $139. That is the whole invoice. See the plans, and cancel from your dashboard any time.

On the 3 education accounts we run on ChatGPT Ads, an inquiry cost $75 and a click $3.28 between May and July 2026. Published averages put a Facebook lead at $28.22 and a search lead at $77 for education. Bytown shows you your own number inside the first month, which beats budgeting from an average. Full benchmark with sample sizes.

No. Google, Meta, LinkedIn, Microsoft and ChatGPT bill you directly on your own ad accounts, and Bytown charges a flat monthly price per school whatever you spend. A flat price keeps the advice honest, because Bytown earns the same whether you spend more or less.

Yes. Cancel from Settings and the plan runs to the end of the month you paid for, with no fee and no contract. Resume before the next intake and your campaigns, history and ad accounts are exactly where you left them. Most schools keep a small search campaign running year-round because inquiries arrive in every month.

You do. Bytown stages every campaign, budget and change with its exact before and after, and nothing runs until someone on your team approves it. On Pro and Max nobody at Bytown reviews the campaign, so your approval is the only gate, and a new campaign starts paused until you switch it on.

No. Bytown works from the ad accounts you connect and the conversion events on your website, such as an inquiry form or a tour booking. It never reads your student information system, and you can disconnect it from Connections at any time while your ad accounts stay yours.

No. Bytown drafts K–12 campaigns for parents and guardians and higher-education campaigns for adults 18 and over, and you see and approve the targeting before it runs. Run any ad through the free ad regulations checker if you want a second read on platform rules.