Marketing benchmarks with the receipts attached: real ad costs from accounts we manage and leaderboards computed from public ad-transparency data. Everything is free, ungated, and downloadable. Medians, not means. Sample sizes printed on every table. The method is public — quote these pages freely, with attribution.
Live benchmarks
Real cost per click and cost per conversion on ChatGPT Ads, by vertical, from small-business accounts we run — with the sample size printed next to every figure.
See the numbersCost per click and cost per lead on Microsoft (Bing) Ads from 10 US businesses, each compared with its own Google Ads results, plus a budget-to-leads calculator.
See the numbersWhich US and Canadian brands run the most ads in Europe — a leaderboard computed from Google’s ad-transparency disclosures, with category cuts, format mix, and new entrants.
See the leaderboardSources, aggregation rules, publication tiers, revision policy, and license. When a benchmark page and this page disagree, that’s a bug.
Read the methodRelease schedule
Data refreshes on the 1st of each month. Updated editions publish the first Tuesday. Next release: Tuesday, September 1, 2026. Each release updates the tables, the charts, and the downloads below together, from the same build — no page updates without its data files.
Open data
Every published table ships as a download with license and provenance in the file. Reuse requires only attribution and a link (CC BY 4.0).
| Dataset | Edition | Files |
|---|---|---|
| North American brands in Europe — leaderboard, categories, formats, new entrants | August 2026 | CSV · JSON |
| Microsoft Ads costs — platform, industry groups and industries, with publication tiers | October 2026 | CSV · JSON |
| ChatGPT Ads cost by vertical | August 2026 | Download ships with the September edition |
Cite as: Bytown Benchmarks, [month year] — bytown.co/benchmarks. Attribution with a link satisfies the license; screenshots of charts are fine too.
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