Every format in this library exists because a real advertiser has run it for months or years — the receipts are in our ad examples by industry, where each format links to a live ad that has earned its budget. This page is the buildable version: 12 formats, each as a downloadable SVG and PNG template with the placeholders marked, plus a copy-paste AI prompt that generates a finished version for your business.
Free, no email gate. Download the full pack — all 12 SVGs and PNGs, 0.7 MB — or grab formats one at a time below.
How to use these
- With AI (fastest): copy a prompt, paste it into ChatGPT, Claude, Gemini or Grok, fill the {PLACEHOLDERS}, and iterate on the output. The prompts encode the structure; your claims and photos make it yours.
- In Figma: File → open the SVG. Every text block and shape is editable — swap placeholders for your copy, drop your photo into the photo frame, restyle to your brand.
- In Canva: upload the SVG (or the PNG as a reference layer), then rebuild the text in your brand kit. The layouts are deliberately simple — nothing here takes more than a few minutes to reskin.
- The rules that make any of them work: one specific, checkable claim; real photos where the template shows a photo; a price or offer you actually honor; and once it wins, let it run — the source ads behind these formats have run for years.
The 12 formats
1. Benefit stack
The workhorse product ad: one specific claim, three short proof pills, product photo. A version of this has run 195 days for a toothpaste brand — see the real ad.

Create a square 1:1 social ad for {BRAND}. Top: one bold headline making this
specific claim: "{CLAIM}", with the key proof phrase highlighted in {ACCENT}.
Right side: three rounded pills, 3-6 words each: {BENEFIT 1}, {BENEFIT 2},
{BENEFIT 3}. Left: a clean product photo of {PRODUCT} on a simple surface.
Bottom-left: small brand wordmark. Flat, modern, generous white space,
large legible type. No fake certifications, no invented statistics.
2. Nameplate
The always-on brand card — a law firm has run one for 1,841 days, a pediatric dentist for 1,368. It buys the moment someone finally needs you.

Create a square 1:1 brand card: "{BUSINESS NAME}" in elegant {SERIF/SANS}
type, centered on a plain {DARK COLOR} background, with one quiet line
beneath it: "{WHAT YOU DO, PLAINLY}". Nothing else — no imagery, no CTA,
no tagline cleverness. It should look like a sign that has been there
for decades.
3. Positioning banner
Three words that select your customers, a warm photo, a phone number. The longest-running ad in our entire library — 2,683 days, a bilingual school — is this format. See it.

Create a wide 1.91:1 banner for {BUSINESS} in {CITY}. Left third: a warm
photo of {SUBJECT}. Center: business name, then exactly three attributes
separated by dots — "{WORD 1} · {WORD 2} · {RANGE OR AREA}" — the two
things that genuinely distinguish you plus the practical fact. Below:
phone number, large and friendly. Bright {COLOR} background, readable
at thumbnail size.
4. Price-anchor offer
A named price, a region restriction, trust icons, a phone bar. Built from an HVAC ad running a $4,500 heat-pump offer — see it.

Create a 4:5 retail-energy offer ad for {COMPANY}. Stack: "{SERVICE}" big;
"STARTING AT" on a red ribbon; "{PRICE}*" huge; a painted banner
"{REGION} SPECIAL ONLY!"; four small trust icons ({FOUR TRUST POINTS});
a full-width phone bar "{PHONE}". Loud and confident. Include the
asterisk and a small terms line — only advertise a price you honor.
5. Testimonial quote
A real customer's words, verbatim, with stars and a face. The trust format for any local business.

Create a square 1:1 testimonial ad. A very large decorative quotation mark
in {ACCENT}, then this real customer quote in 2-3 lines of large friendly
type: "{VERBATIM QUOTE — never invent or edit one}". Below: five stars,
a small round photo frame, "{FIRST NAME, CONTEXT}" and "{Customer since
YEAR}". Bottom: brand name and "{CTA}". Warm off-white background.
6. Before / after
Split-frame transformation with an honest timeframe. In regulated industries (aesthetics, health), substantiate or skip — why.

Create a square 1:1 split-frame ad: left half labeled BEFORE with {YOUR REAL
BEFORE PHOTO}, right half labeled AFTER with {YOUR REAL AFTER PHOTO} —
same angle, same lighting, no retouching. Bottom overlay bar: "{HONEST
TIMEFRAME + WHAT WAS DONE}" and "{CTA}". Rules: real project photos only,
no compositing, and skip this format entirely if your industry regulates
outcome claims.
7. Educational checklist
Teach one useful thing in four items. A dentist has run this for 164 days as an emergencies explainer — see it.

Create a square 1:1 educational ad titled "{QUESTION YOUR CUSTOMERS ACTUALLY
ASK, e.g. What counts as a dental emergency?}". Grid of four circles, each
with a simple line icon and a 2-3 word label: {ITEM 1-4}. Calm premium
palette ({COLORS}), elegant spaced type, small brand mark at the bottom.
Useful first, promotional never — the usefulness is the ad.
8. Proof badge
A third-party badge and one checkable stat. Autodesk runs this with a G2 badge — see it.

Create a square 1:1 ad for {PRODUCT}. Split background {COLOR 1}/{COLOR 2}.
Left: "{POSITIONING LINE}" heavy, then one giant real stat "{STAT}" with
sub-line "{WHAT IT MEANS}". Right: the shape of a review-platform badge
labeled "{BADGE YOU ACTUALLY HOLD + PERIOD}" and an outlined button
"{CTA}". The stat and badge must be real and current — this format
collapses if it is not checkable.
9. ICP trial card
Name your buyer — including who it is not for. Built from a field-service SaaS ad ("10+ techs") — see it.

Create a square 1:1 ad for {PRODUCT}. Left: "{PAIN QUESTION}?" then
"Upgrade to {PRODUCT}". Right: phone mockup, three white capability rows
with green checks ({CAP 1-3}), orange "Start Free Trial" button.
Full-width bottom banner: "BUILT FOR {ICP} · {SIZE QUALIFIER}".
The banner must exclude everyone who is not {ICP} — that is the point.
10. Community card
Speak one community's language, with a portrait, phone and address. A dentist has run the Spanish-language original for 966 days — see it.

Create a 4:5 local ad for {PROVIDER NAME}, serving the {COMMUNITY} community
in {CITY}. Headline in {LANGUAGE}: "{WHAT THEY SEARCH FOR, IN THEIR WORDS}".
Left: a real portrait frame. Right: phone number very large, then street
address. Bottom band: name and title. Clean {COLOR} diagonal accents.
Write all visible text in {LANGUAGE}, checked by a native speaker.
11. Us vs them
The honest comparison table. Works for switching products and services; every claim must be true for the named alternative.

Create a square 1:1 comparison ad titled "{HEADLINE}". Two rounded columns:
left, gray, "{THE OLD WAY}" with four ✗ lines ({PAINS 1-4}); right,
highlighted in {ACCENT} with a border, "{YOUR WAY}" with four ✓ lines
({FIXES 1-4}). CTA pill below. Every line must be true and defensible —
compare against a way of working, not a named competitor, unless every
claim would survive their lawyer reading it.
12. Everything flyer
The six-year local-service format: promise, name, huge phone number, services, owner, financing. See the original.

Create a 4:5 local-service flyer ad for {COMPANY} in {AREA}. Top: a friendly
quoted promise in italic script. Then: company name big, phone number
bigger, "SERVING ALL OF {AREA}", "Locally Owned & Operated by {OWNER}",
a 6-service list in two rows, "All Makes & Models", and a black
"FINANCING AVAILABLE!*" bar with a small terms line. Bold red, white and
blue; deliberately old-school flyer energy. Answer every question a
customer has — completeness is the strategy.
FAQ
Are these templates really free?
Yes — every SVG and PNG on this page, and the zip of all twelve, downloads directly with no email, signup or attribution required. Use them for your own business's ads; the only thing you cannot do is resell the pack itself.
How do I open the SVG files?
Figma opens SVGs natively with every text and shape editable, and most design tools — Illustrator, Affinity, Inkscape — do the same. In Canva, upload the SVG or use the PNG as a reference layer and rebuild the text with your brand kit.
Which AI tools do the prompts work with?
Any current model that generates or art-directs images: ChatGPT, Claude, Gemini, Grok, or an image model like Midjourney with light rewording. The prompts describe structure and rules rather than tool-specific settings, so they transfer.
Why do the templates use placeholders instead of finished examples?
Because the formats are proven but the claims must be yours. Every number, price and promise in your ad has to be something your business can honor — the placeholders mark exactly where your specifics go, and the linked ad-examples pages show each format running in the wild.
Want the finished ads, not the templates?
Bytown drafts complete Google, Meta and ChatGPT campaigns — creative included — in about five minutes, and nothing spends until you approve it.
Try Bytown Prefer it done for you? Talk to a marketer.