BytownDashboards and sharing
See Google, Meta, LinkedIn, Microsoft and ChatGPT Ads in one view, build dashboards for the numbers you care about, and share them with your team or clients.
Open Dashboards in the sidebar. The default Overview dashboard shows every connected platform together, and you can build your own next to it. They all read the same live data, so the numbers always match.
Pick the window
Every dashboard has the same controls at the top:
- Date range: last 7, 30 or 90 days, last month, month to date, year to date or a custom range
- Compare to: the previous period, the previous year or nothing
- Granularity: daily, weekly or monthly points on the charts
Use Refresh data to pull the latest numbers, and drag cards to reorder them. Reset to the default layout puts everything back.
The metrics
| Area | Metrics |
|---|---|
| Delivery | Spend, impressions, clicks, CTR, CPC, CPM |
| Results | Conversions, conversion rate, cost per conversion, conversion value, ROAS |
| Leads | Leads, cost per lead |
The charts pair cost with cost per conversion, conversions with conversion rate, and clicks with CTR. A campaigns and ads table sits underneath, with a status filter.
Add sections
Choose Edit to add sections for the platforms you've connected:
- Google Ads: top search terms, top keywords, ad rank and landing page performance
- Google Ads and Meta: device performance, a traffic map, a day-of-week by hour grid and your ad creatives
- Meta: lead forms, with every instant-form lead and a CSV download
- Every platform: a lead funnel
- Any dashboard: notes, for context your team should see next to the numbers
Share a dashboard
Open a dashboard and choose Share. You have 2 ways to share a read-only view:
Publish a link
Choose Make public to get a link anyone can open. Add an optional password, at least 4 characters. Stop sharing the public link turns it off at once.
Invite by email
Add an email address. The person gets a sign-in link to the read-only view, with no account or password needed. Each link lasts 72 hours, and you can resend or revoke an invite at any time.
Common questions
Why does my dashboard say it's warming up?
A new connection needs a short while to pull history from the ad platform. Your numbers fill in on their own once the first sync finishes. If a platform still shows nothing after a day, open Connections and check its status, then ask Bytown in chat to check the account for you.
Can a client see my dashboard without a Bytown account?
Yes. Publish a read-only link, with an optional password, or invite them by email for a sign-in link that needs no account or password. They see the numbers you chose and nothing else, and you can revoke access at any time from the Share window.
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