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Built for architecture firm principals

Win better architecture projects without becoming a marketer.

Bytown runs your Google and LinkedIn ads to reach developers and custom-home clients. You keep designing.

Cancel anytime. No time to run it yourself? Have us run it →

Project pipeline · last 30 days A-101 48'-0" 32'-0" Lobby Commercial Multi-family Custom res. Developer
Developer · $4.2M mixed-use
Multi-family · 42 units
Custom res. · Fairfax
Bytown AI · campaign draft
14-person firm in Manassas, VA. Multi-family + mixed-use. We need more developer clients.
Targeting Northern Virginia · Development firms (10+ units/yr) · Principal & acquisitions titles
Headline draft "Multi-family design that clears county permit review the first time." — ready for your sign-off.
Budget $200/day starting → first qualified lead expected ~48 hrs.
The old way → Bytown

Most firms wait on referrals. You build a pipeline.

Same studio, same craft. Here’s what changes when Bytown runs your ads.

Referrals and the odd contractorBytown runs your ads
  • Before: Feast for eight months, then the phone goes quiet

    With Bytown: Ads that keep inquiries coming between projects

  • Before: One rainmaker retires and the pipeline goes too

    With Bytown: A pipeline that doesn’t depend on one partner

  • Before: $2,000 to a contractor for one tire-kicker

    With Bytown: Developers and owners who match your book

  • Before: No idea what a new client costs to win

    With Bytown: Every dollar tracked to a signed contract

How it works

A marketing team that already speaks architect.

Describe your firm once. Bytown writes, launches and tunes the ads. You approve everything before it goes live.

1Step 01

Bytown understands your practice.

Drop your URL. Bytown reads your portfolio, the sectors you work in and the size of projects you take on — then sums up the work you want more of.

https://rinaldiarch.com Scanning…
  • Reading homepagerinaldiarch.com
  • Reading portfolio & case studies23 projects
  • Identifying sectors3 sectors
  • Reading services & fee approach2 pages
Bytown understands

Residential & mixed-use architecture studio

Custom homes, multi-family and small mixed-use buildings. Long decisions, high-value commissions, clients who hire on trust.

Custom homesMulti-familyDevelopers & ownersTri-state area
Ad examples

What long-running ads actually look like

A free library of real ads with public run times — which formats survive, why they work, and AI prompts to recreate them. Architecture examples are on the roadmap.

Browse the ad examples library
Design A Stone ad: an engraved monogram boulder set in mulch at a driveway entrance, with a ranch house behind. Autodesk Forma ad: black and yellow card with a G2 Leader badge — "The platform built for how construction works." REMAX ad: 'Luxury Isn't What It Was' over a modern house with a lit pool at dusk.
Revenue calculator

How much will your ads bring in?

$2,000
$150
10%
$40,000
13 inquiries · 1.3 projects / mo

Revenue from your ads

$53,333/ month

$640,000 a year.

Monthly cost$2,449
Ad spend $2,000Bytown $449
Bytown Max compared with a traditional agency
Bytown MaxTraditional agency
Fee$449/ mo$1,000/ mo
Your time1 hr/ mo6 hrs/ mo
Time to launchMinutes2–4 weeks
Saved with Bytown$551/ mo—
Saved with Bytown$6,612 and 60 hrs / yr

Example numbers for a residential and mixed-use studio — drag the sliders to match yours. Agency fee assumes 15% of ad spend with a $1,000 minimum. Your time is the hours a month you spend on calls, briefs and approvals.

See your own ad, before you pay for one

Here's what developers would see.

Drafted by Bytown, in the language your buyers actually speak. You approve it before a single dollar gets spent.

Google search
Sponsored
R
rinaldiarch.com › multi-family
Multi-Family Design That Clears Permit Review First Time
Virginia-licensed architects for 20–60 unit residential. Code-compliant schematics in under 4 weeks. 90% of our projects approved on first county submission. Free consultation.

Appears when developers search "multi-family architect Northern Virginia"

LinkedIn sponsored
Rinaldi & Associates
1,247 followers · Promoted
···
Most multi-family projects die in permit review. Ours don't.

Here's the 4-week schematic package we delivered to a Prince William County developer last month — approved on first submission. See why 3 of the top 10 Northern Virginia developers now send us their RFPs first.
Download the permit track record
rinaldiarch.com

Targets: Development principals, acquisitions teams, Northern Virginia

Every campaign drafted by Bytown. Approved by you before a single dollar runs.

Where your developer leads come from

Two channels. One inbox. Zero ad managers to learn.

Bytown runs Google Search and LinkedIn Sponsored in parallel, then hand-delivers the qualified leads to your inbox. You decide who to call.

Google Ads
Google Search"multi-family architect"
LinkedIn
LinkedIn SponsoredDeveloper principals
↓
Bytown AIDrafts · targets · tunes
↓
Your inboxQualified only
Works where you work

Check your pipeline between site visits.

Ask about new inquiries from your phone, Claude or inbox. Answers, not dashboards.

9:41
BytownonlineRinaldi & Associates
ClaudeBytown connected
Any new project inquiries this month?
Using Bytown…Used Bytown
11 so far, and 4 meetings booked. The best two:
Glass-gable addition · custom homeMeeting booked Thursday
18-unit infill · developerMeeting booked Monday
This month$1,960 spent · $178 per inquiry
Email me this on the 1st
Scheduled. The 1st of every month, by email.
MessageWhat do you want to do next?Reply to Claude…
InboxSearch mailInbox1 unread
Your monthly ad report · Rinaldi & Associates
Bytown <hello@bytown.co>to you · 1st of the month, 9:00 AM

Inquiries were up 22% last month, and 4 turned into meetings.

Inquiries11▲ 22%
Meetings booked4▲ 33%
Spend$1,960▲ 6%
Inquiries · by week
Reply to this email to ask Bytown anything.
Done for you

Rather be designing?

Your hours are worth too much to spend in an ads dashboard. On the Done for you plan, our expert marketers run your campaigns for you. You review results between projects — that’s it.

From $799 /month

vs. $3–7K/month for an agency

Who does the work

  • Managed by an advertising expert
  • Full campaign management across Google and LinkedIn
  • Daily monitoring

What we run

  • Campaign structure strategy
  • Creative testing — new ads tried, winners kept
  • Competitor research

What you get

  • Monthly performance reviews
  • 1-on-1 strategy calls
  • Custom reporting & dashboards
  • Slack & Teams access

Your ad budget is separate. You can change it or stop it any time.

Design firms using Bytown

Two project inquiries the first month. One turned into our biggest build of the year.

Mei-Lin O.

Architecture studio

Leads

84

Feb 1 – Jul 31

Cost per lead

CA$59.95

CA$5,035.84 spent

Feb 1Jul 31

Residential kept us alive. Commercial pays better. Guess which ones call now.

Ingrid S.

Architecture studio

We specialize in heritage restoration which is only maybe a few hundred clients in this province. And we were able to get in front of all them.

Rosalind E.

Architecture studio

Leads

34

Mar 2 – Jul 26

Cost per lead

CA$209.83

CA$7,134.20 spent

Mar 2Jul 26

Nobody searches for structural engineering. Turns out they do — just not the way I’d have phrased it. We were invisible for years because of that.

Anders L.

Engineering firm

Engineering firms don’t advertise. That’s exactly why it worked — nobody else in our category was bidding.

Jae-won P.

Engineering firm

Leads

188

Mar 16 – Aug 9 · by week

Mar 16Aug 9

Questions principals actually ask

They already do. Commercial developers, multi-family owners and custom residential clients research firms online before they reach out. The only question is whether they find you or the practice two zip codes over. Bytown puts you in front of them on Google Search and LinkedIn.

Yes. You give Bytown your building typologies, your market radius and your ideal client — multi-family, 20 to 60 units, Brooklyn and Queens. It builds the keyword sets, ad copy and targeting around exactly that, and you approve all of it before anything goes live.

Organic LinkedIn reaches the people already in your network — the ones who know you. Paid LinkedIn reaches the developers, acquisitions teams and asset managers you have never met. That is where new work comes from, and it is the lane a Sunday-night post cannot touch.

It starts it the same way a referral does — by being there when someone is looking. A high project value means one enquiry a quarter can pay for years of ads, so the maths works in your favour. The ad opens the door; your portfolio closes it.

Campaigns go live within days, but this is a considered purchase, so expect the first useful enquiries over weeks rather than days. Thirty to sixty days shows which typologies and markets actually generate conversations — the answer that shapes where you spend next.

Google Ads
LinkedIn Ads

Your next commercial project is out there Googling right now.

The firm three zip codes over is already in the search results. Describe your practice in a sentence. Bytown drafts a campaign in five minutes. You approve it. Ads run tomorrow.

Cancel anytime from your dashboard.

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